EXARTD 112 - Package Design & Implementation for Small Business

Course Description

You never get a second chance to make a first impression. Often, your package design is the only thing your prospective customer sees, so aim for the top! This is a creative and strategic course that will set your inner creative director loose and provide a roadmap toward better brand graphics, on a budget. Maybe your product is delicious but your package design isn¿t irresistible¿or you have a product idea but no package design at all¿or a package design that just isn¿t working? In this class you¿ll determine packaging needs, resource and resolve production processes, develop a look and feel, design and refine, create a budget, and determine implementation strategies. At the end of the course you will have a final mockup of your new design and know how to put it into production. This course is designed for small business operator and entrepreneurs seeking to improve their brand presentation through a self-managed creative process. Work on developing your own project during this interactive course, and finish with a soup to nuts plan for implementation.